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How to maximize the value of a fundraising event? Everything starts with the objective to collect funds after the event. This ultimate objective of the event is different from the objective of the event.

This event is the capital at the end of the afternoon. adopted, 400 people attended the spring event. The event aims to increase to $ 45,000, less the cost (target event). This represents an average donation of $ 112.50 for each participant, after the cost of events for each participant.

The goals of this event depends on the personality of the event, and organizational culture. The most common ways to do this is with an event rate (entry fee), a silent auction during the event, soliciting donations, etc.

The long term goal of the event or the need for the donor, who in the years to come. The first step is to define “next year.” To help the concrete. Suppose that in the coming year “means five years. The goal after the event would be $ 500,000 over five years. With 400 participants, with an average of $ 1,250 per player or $ 250 per student per year over the next few years.

The average values are very good ideas to make it look real, but we know it is rare that the average working time for all. Some people give more, others less. In addition, most donors to donate for the first year of $ 250, but you should keep donation of five years a little over $ 250 on average increased to $ 250 or more.

The long term will help us determine how to grow the donor or family. Once we know what your gift is the first year, we can determine what kind of culture that are necessary to rise above $ 250 in the years to come, guaranteed.

Suppose that in three years, the generosity of donors over $ 250. When the target is exceeded, it is a good opportunity to ask if donors want to be permeable to a commitment of three years the number of years.

The multi-year commitment is comfortable for most donors. This is to be undertaken during the past year, what is probably its implementation for years to come.

The commitment of several years, the organization can often alleviate the economic crisis. A donor must be given to least likely to reduce to organizations that are committed. The promise is in addition to sustainable cash flow.

This process also eliminates the need for donors, the event will continue next year. It would be welcome. But if you do not have to invite someone new to take its place is an opportunity to expand the base of donors.

Next Step

See each fundraising event to be a first step in a process and not as an end point

Have an event or post long-term goal for the event, before the conclusion of the event

Create a plan for culture before the event that the activities of the event flow easily through the process of culture

It is important to remember that donors who are willing to make a long term are those the value of the mission. The close relationship says OK to give the donor a couple of other ways to give during the year. If other options are carefully selected to meet the interests of donors who have successful. His interest in the success of the mission and growth creates a desire for donations to the promise.

When a donor decreases the possibility, promise, you know, there is a need to strengthen the link between donors and the mission to ask before returning to create. You have already established the relationship. Creating strong links requires few changes in animal husbandry.

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